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Our Company

PEAL a.s. is one of the largest businesses in the Czech Republic. Founded in 1991 as a limited liability company the business became a joint-stock company shortly after. Throughout its 30-years history the company has built a significant market position and has attracted a variety of key clients. PEAL a.s. currently employs around 500 employees. PEAL a.s. puts a lot of importance on customer service, along with highly qualified staff that are kept up to date with the latest business practices with regular training programmes. Customers and their needs are at the heart of our operation.

Main activities

merchandizing and branding of tobacco products under the name of Don Pealo
wholesale sales in tobacco products and accessories
wholesale sales in beverages and ranges of HORECA
operation of cigarette dispensers
importing of foreign products

The company has built a strong position in the sector of tobacco products, smoking supplies, beverages, confectionery, drug store products and other assortments. Our aim is to extend the range of alcoholic drinks for customers in the HORECA.

Customers

Currently, the company supplies 12,000 customers, cooperating with more than 200 suppliers. Thanks to its flexibility PEAL a.s. enjoys the reputation of stable and reliable partner. Our activities are also focused on imported goods, such as cigars from Canary Islands and wine from Chile, Portugal, and Spain.

Transportation

The company’s headquarters and central warehouse are based in Praha 10 – Bohdalec. From where goods can be dispatched directly to the customers. PEAL a.s. has a fleet of over 70 distribution vehicles, a modern storage facility and logistic center. These are another key benefit for the company. We also have Branches in Tábor, Plzeň, Ostrava, Liberec and Brno which are in charge of the goods distribution throughout Bohemia. The wholesale partners associated with PEAL a.s, the Czech Tobacco Corporation A.S., which PEAL a.s. is a main shareholder in, do the same throughout Eastern Bohemia and Moravia.

Customer Service

Interactive order system via phone, e-mail and fax, and online store.

Deliveries within 24 hours of order.

Deliveries for free on orders above CZK 7,000 inclusive of VAT, and there will be a minimal charge of CZK 100 0n Orders under CZK 5,000. An exception is made for gastronomy, where the deliveries of CZK 3,000 with VAT is not charged (except for cigarettes and stamps).
It is also possible to visit one of our wholesale stores in Prague, Liberec, Plzen, Tabor, Ostrava and Brno. In Prague 7 days a week.

Service Guide

In order to take advantage of our interactive system you need to sign up as a new customer and then you will receive a customer card with a unique customer number from which you will be able to place your orders with us either over the phone or directly at one of our service stores.
Tobacco products must be purchased with unique company identification number (IČO), all other products can be purchased against a simple tax document. If you wish to have one order for tobacco products and one for all other goods then it is imperative that you explain this to the operator before giving your order.
If you purchase goods directly from one of our stores you are not entitled to the 0.5-1.0% discounts unless you pay with cash or are subject to an existing agreement that you may already have with the company.
A catalogue of all our products is published for our clients. We also print flyers advertising special offers or promotions once a month.
The most suitable time for a quick processing of your order is between 1pm and 4pm.
Orders taken before 12pm will be delivered the same day only to gas stations, non stop stores, restaurants, bars, cafés and other operations that are open to at least 8pm.This only applies to central Prague. In Liberec the same conditions apply until 2pm. On Saturdays same day delivery is possible only on orders taken before 10am but in Tabor it only applies on orders taken before 7.30am. Plzeň carries out the deliveries on the following day.